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At Twigly’s, convenience is reimagined. We blend thoughtful design, effortless speed, and warm hospitality to create a retail experience that feels as good as it functions. Every store is a carefully curated space—clean, modern, and intuitively laid out. Our team greets each customer with genuine warmth, making even the quickest visit a pleasant pause in the day.
Twigly’s takes its name from the word “twig”—the smallest, simplest part of a tree, yet one that carries within it the full promise of growth. From this humble beginning arise roots, stems, leaves, and eventually, fruit—each stage unfolding naturally over time. This reflects our belief that simplicity is not a limitation, but a foundation. At the heart of Twigly’s lies a commitment to thoughtful design, clarity of purpose, and the beauty of quiet strength. Just as a twig bends instinctively toward the sun, we follow a path of intention and vision. Our foundation may be small, but our direction is deliberate and full of promise.
We see every product, every experience, as a continuation of that first quiet step—a twig beginning to grow. Twigly’s is built on values that are deep and resilient, drawing from the roots of integrity, care, and craft. We aim to grow steadily and meaningfully, never rushing the process, always honoring the details. . Like the unfolding of a tree’s branches, our journey is upward, outward, and full of potential.
The Twigly’s logo reflects a brand built for scale, relevance, and trust. The deep green trunk represents strength, sustainability, and operational excellence — our foundation for long-term growth. The red and purple leaves express balance and intent:
Twigly’s isn’t run by shelves — it’s run by people with heart. We don’t hire clerks; we welcome hosts who smile, guide, and care. Every team member is trained not just to serve, but to understand. They are our Ambassadors — carrying the brand in their presence, their words, and their grace.
We don’t aim for crowds — we build connection. Clean aisles, warm faces, thoughtful help. Feedback becomes action. Gratitude is second nature. Even in the toughest moments, we hold to one standard: “Speak with grace. Act with dignity.” Because when our people feel valued, every customer feels it too.
To be Asia’s most trusted and loved convenience store — where essentials, technology, and sustainability meet with effortless grace.
To deliver a smart, sustainable, and seamless retail experience — one neighborhood at a time.
We don’t just serve — we delight. Every touchpoint at Twigly’s is built to be efficient, pleasant, and personal.
At Twigly’s, experience speaks louder than promises. From quick pit stops to daily shopping, our guests remember how we made them feel — welcome, seen, and valued.
Twigly’s has changed the way I shop. Everything is clean, fast, and the staff always makes me smile. It's like my second home!
Gracefully convenient stores designed for speed, warmth, and sustainability.
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